Media literacy teaches students how to navigate through the overwhelming flood of information found in todays mediasaturated world. Media literacy ml focuses on educating different categories of public children, young people and adults, in both formal and informal settings, to critically and consciously consume mediated. The hugely significant skills of reading and writing have been augmented by the alsosignificant skill of reading audiovisual material from the midtwentieth century onwards. Media literacy and identity in digital video production by young learners john potter london knowledge lab institute of education, university of london. Jul 23, 2015 introduction to media literacy ebook written by w. According to the book, media literacy refers to the ability to access and process. Media literacy notes chapter 2 potter chapter 2 notes. As in the other two examples, this assignment merges the nca core. It covers a wide range of topics like audience, entertainment, advertising, ethics, etc. This study measured levels of news media literacy among 500 teenagers using a new scale measure based on potters 2004 model of media literacy and adapted to news media specifically.
Media literacy in the digital age andrea millwood hargrave most of us reading this article will have grown up with analogue media what i will call established mediaand we understand. How knowledge and motivations combine to create news. In todays undeniably intervened society, media has turned into a fundamental part of the lives of children and teenagers. When people forge social connections, it supports the development of social norms and trust that bring along beneficial effects on. Instead media literacy has to be more concerned with helping people use the media well to satisfy their own personal needs. Potter 2004 specifies seven skills in the domains of analysis, evaluation, classification. Consumption of media by children and youth is at very high levels. Review the key points in the discussion of introduction to media and information literacy in the previous lesson. Introduction to media literacy builds students media literacy stepbystep to make them more knowledgeable about all facets of the media and more strategic users of media messages. We have you covered with 247 instant online tutoring. Media literacy encompasses the practices that allow people to access, critically evaluate, and create media.
Jan 08, 1998 media literacy, third edition helps students develop strong knowledge structures about the media. Read each statement at right and decide if it is a fact that is an observation fo, a fact that is a definition fd, an opinion that is supported os, or an opinion that is unsupported ou. A lions shares of them now have entry to different media and invest impressive measure of energy either staring at the tv or utilizing the internet. The hugely significant skills of reading and writing have been augmented by the alsosignificant skill of reading audiovisual material from. Rent media literacy 8th edition 9781483379326 today, or search our site for other textbooks by w. How media literacy supports civic engagement in a digital age. James potter is a good start for anyone interested in media literary. James potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills. In nine streamlined chapters, all of the essential media topics are covered from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and. Pdf conceptual challenges in designing measures for media. News media literacy refers to the knowledge and motivations needed to identify and engage with journalism. James potter media literacy is a term that means many different things to d ifferent people scholars, educators, citizen activists, and the general public. Key concepts of media literacy bishop allen english. Drawing from thousands of media research studies, author w.
James potter enlightens readers on the tasks of information processing. Our society has become characterized by aggressive media. Potter presents numerous examples and facts to help students. Understanding media and information literacy mil in the digital age. When people forge social connections, it supports the development of social norms and trust that bring along beneficial effects on education, childrens welfare, safety. Grace literacy has traditionally been associated with the printed word. Yeah but harry potters like sad, hes just like such a little, um. Download for offline reading, highlight, bookmark or take notes while you read media literacy. The national association for media literacy educations. The usbased national association for media literacy education defines it as the ability to access, analyze, evaluate, create, and act using all forms of communication. Digital literacy means having the skills you need to live, learn, and work in a society where communication and access to information is increasingly through digital technologies like internet platforms, social media, and mobile devices.
Please practice handwashing and social distancing, and check out our resources for adapting to these times. Welcome to the companion websitethis site is intended to enhance your use of media literacy, eighth edition, by w. Measuring the effects of a media literacy program on. Media and information literacy are fundamental parts of the work to achieve a media and information society capable of promoting a professional, democratic, and sustainable society. The usbased national association for media literacy education defines it as the ability to access, analyze, evaluate, create, and act using all forms of communication media literacy education is intended to promote awareness of media. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.
In the late 2000century the concepts often merge internationally and education for all media now subsumed under the name media literacy education. Material that is presented in the media is a representation of reality. Media construct versions of reality in media literacy through critical thinking, the third key conceptmedia are interpreted through. Problems of the children and youths media literacy formation are the subject of. Technology of forming media literacy of children of the senior. Media literacy can be envisioned on a continuum, as potter 2008 suggests, that. A kaiser family foundation study found that the amount of time young people spend with entertainment media has risen dramatically over the past five years, especially among minority youth. Request media literacy, 8th edition, w james potter.
While i never felt lost, it was a lot of information even when it. Every textbook comes with a 21day any reason guarantee. Download for offline reading, highlight, bookmark or take notes while you read introduction to media literacy. The combination of knowledge structures feeds information into the second factor, which is the personal locus. In media literacy through critical thinking, the first of the four key concepts above has been split into two separate parts. Literacy for the 21st century 5 literacy for the 21st century new ways of learning 6 what a difference a century makes. Media literacy notes chapter 2 potter chapter 2 notesexam. James potter provides 12 guidelines to increase personal media literacy in his book media literacy, 6th edition which include. By building on a foundation of principles about how humans think. This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. Request media literacy, 8th edition, w james potter isbn. By becoming more media literate, we can avoid the potentially negative effects of. Ideology, the powers of state and private interests combine to silence free speech. James potter across multiple fileformats including epub, doc, and pdf.
Literacy for the 21 century st center for media literacy. His research focuses primarily on media literacy and media violence, and he is the author of the class textbook, media literacy. Find 9781483379326 media literacy 8th edition by potter at over 30 bookstores. How knowledge and motivations combine to create newsliterate teens. James potter, professor at the university of california at santa barbara, holds one phd in communication studies and another in instructional technology. Support a digital and media literacy dml youth corps to bring digital and media literacy to underserved communities and special populations via public libraries, museums and other community centers. In particular, individuals need to have a good deal of information about media industries, media messages, media effects, the real world and the self. The cml medialit kit 11a framework for learning and teaching in a media age media literacy. Measuring news media literacy how knowledge and motivations combine to create newsliterate teens stephanie craft, ph. Pdf the analysis of the existing conceptualizations in the media. Potter chapter 2 notes exam 1with media literacy we need strong knowledge structures in five areas. Although the finished products we see appear natural, they are in fact, carefully constructed.
James potter explores the key components to understanding the fascinating world of mass media. New digital age people advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. Film, television, videos, dvds, computer games, and. James potter has been a professor in the department of communication at the university of california, santa barbara since 2001. Children and youth need to learn to read and interpret visual images as well. Media literacy involves becoming aware of the ways in which the media attempt to influence an audience through messaging, be it verbal or otherwise. Renewed debates over media literacy the concept of media literacy, like that of literacy itself, has long proved contentious luke, 1989. Christ and potter 1998 point to the two out of 23 most relevant to media literacy standards developed by the national communication association as the closest approximation to certified national guidelines, which measure an understanding of medias impact and media use. Evaluating the outcomes of media literacy education necessarily begins with describing what it aims for. In the changing nature and uses of media literacy 2, i define media literacy as the ability to access, analyse, evaluate and create mess ages across a variety of contexts. In 1992, the national leadership conference on media literacy defined media literacy as the ability to access, analyze, evaluate, and communicate messages in a va. Improving personal media literacy media psychology. For potter, the key to media literacy is to build good knowledge structures.
The book media literacy and new humanism informing educators, researchers, policymakers, the media and civil society about the opportunities that media literacy opens up in the world of global communication and education and how the potential born by the icts can improve access and. Strengthening ones personal locus focusing on usefulness as a goal when. The basic course in communication, media literacy, and the. Media is intentionally constructed 2a components of media 2b media creates emotion. How knowledge and motivations combine to create newsliterate. By bringing together the fields of media and information literacy, the mil curriculum presents a holistic approach to literacy that is necessary for life and work today. A cognitive approach follow these steps to enable get access theory of. We need to help people understand how to amplify the great many benefits of the media while avoiding the risks.
Isbn 9781483379326 media literacy 8th edition direct textbook. James potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. Media literacy teaches readers how to navigate through the overwhelming flood of information found in todays mediasaturated world. At the foundation is the factor of knowledge structures. Media literacy test 1 chapter 14 flashcards quizlet. How media literacy supports civic engagement in a digital age scholars have long debated how civic engagement contributes to the quality of public life. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Media literacy definitions odu digital commons old dominion. Potter, media literacy, 8 e instructor resources 1 chapter 2. Christ and potter 1998 point to the two out of 23 most relevant to media literacy standards developed by the national communication association as the closest approximation to certified national guidelines, which measure an understanding of media s impact and media use. The discussion leads to a set of proposals for teaching and learning with. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. With literacy rates high and the availability of public libraries in every city and almost every small town, access to books, magazines, newspapers, and audiovi.
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